The Latest Trends, Happenings & Insights About Intent Data

Jan 22, 2020

Skip AI & ML - How To Create Your Own Predictive Intent Data Machine

Tl;dr - Wondering about whether you should invest in AI or machine learning for predictive intent capability? Probably not. You've got a more...
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Jan 20, 2020

How Will Google's Cookie Decision Impact Third-Party Intent Data?

Phasing out 3rd Party Cookies in Chrome Google has made it official. They're phasing out 3rd party cookies in Chrome. Sure, it's long after other...
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Jan 16, 2020

How Much Does Intent Data Cost?

Tl;dr - Nobody's marketing budget is big enough for all the cool technology and data they'd like to use. So understanding the top line and fully...
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Jan 02, 2020

Intent Data, Silver Bullets and Lead Bullets

Tl;dr - Too often intent data is sold as an easy answer; a panacea for demand generation; indeed, as a silver bullet. It's incredibly powerful for...
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Dec 18, 2019

Can a Customer Data Platform Improve Channel Sales?

Tl;dr - If you've settled for an ineffective, or even adversarial channel sales relationship, don't bother reading this. But if you're a vendor...
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Dec 02, 2019

Theory vs. Reality - Using Contact Level™ Intent Data to Inform Valuable Buyer Personas

Tl;dr - Beyond demand generation there are numerous use cases for intent data. Contact level data particularly opens up some interesting insights...
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Nov 26, 2019

Using Intent Data To Personalize Web Content Management for ABM

Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to...
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Nov 22, 2019

How to Get Started With ABM Using Third Party Intent Data

To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure...
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Nov 20, 2019

Using Intent Data in Channel Sales Ecosystems

Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common...
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Nov 12, 2019

Connection vs Integration in Today’s MarTech Stack

What is the purpose of your MarTech Stack? That’s a good question to ask yourself before you build one, but also before you start adding a variety...
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