--- title: Find Intent Data Industry News and Latest Best Practices (5) description: Learn best practices for intent data, the latest intent data industry insights and more on the IntentData.io blog. (5) --- [![IntentData-logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-logo.png?width=282&name=IntentData-logo.png "IntentData-logo")](https://www.intentdata.io) ![](https://www.intentdata.io/hubfs/IntentData-2019/Images/search-icon1.png) - What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Intent Data for Marketing](https://www.intentdata.io/intent-data-for-marketing) - [Intent Data for Sales](https://www.intentdata.io/intent-data-for-sales) - [Contextual™ Technographic Data](https://www.intentdata.io/contextual-technographic-data-incorporates-intent-signals) - [What is Prospecting™ Intent Data](https://www.intentdata.io/what-is-prospecting-intent-data) - [What is Buyers Journey™ Data](https://www.intentdata.io/what-is-buyers-journey-intent-data) - [What is Customer Lifecycle™ Intent Data](https://www.intentdata.io/what-is-customer-lifecycle-intent-data) - Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [Contact-Level™ Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) - Data Strategies - [Marketing Data Stack](https://www.intentdata.io/optimized-sales-and-marketing-data-stack) - [Data Orchestration](https://www.intentdata.io/data-orchestration-to-optimize-marketing-data-performance) - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) - [How to Use Intent Data](https://www.intentdata.io/how-to-use) - Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) - About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/news) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) - Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) Blog # The Latest Trends, Happenings & Insights About Intent Data Jan 22, 2020 ## [Skip AI & ML - How To Create Your Own Predictive Intent Data Machine](https://www.intentdata.io/intent-data-blog/how-to-create-your-own-predictive-intent-data-algorithm) Tl;dr - Wondering about whether you should invest in AI or machine learning for predictive intent capability? Probably not. You've got a more... [Read Article](https://www.intentdata.io/intent-data-blog/how-to-create-your-own-predictive-intent-data-algorithm) Jan 20, 2020 ## [How Will Google's Cookie Decision Impact Third-Party Intent Data?](https://www.intentdata.io/intent-data-blog/how-will-googles-third-party-cookie-decision-impact-intent-data) Phasing out 3rd Party Cookies in Chrome Google has made it official. They're phasing out 3rd party cookies in Chrome. Sure, it's long after other... [Read Article](https://www.intentdata.io/intent-data-blog/how-will-googles-third-party-cookie-decision-impact-intent-data) Jan 16, 2020 ## [How Much Does Intent Data Cost?](https://www.intentdata.io/intent-data-blog/how-much-does-intent-data-cost) Tl;dr - Nobody's marketing budget is big enough for all the cool technology and data they'd like to use. So understanding the top line and fully... [Read Article](https://www.intentdata.io/intent-data-blog/how-much-does-intent-data-cost) Jan 02, 2020 ## [Intent Data, Silver Bullets and Lead Bullets](https://www.intentdata.io/intent-data-blog/intent-data-silver-bullets-and-lead-bullets) Tl;dr - Too often intent data is sold as an easy answer; a panacea for demand generation; indeed, as a silver bullet. It's incredibly powerful for... [Read Article](https://www.intentdata.io/intent-data-blog/intent-data-silver-bullets-and-lead-bullets) Dec 18, 2019 ## [Can a Customer Data Platform Improve Channel Sales?](https://www.intentdata.io/intent-data-blog/can-a-customer-data-platform-improve-channel-sales) Tl;dr - If you've settled for an ineffective, or even adversarial channel sales relationship, don't bother reading this. But if you're a vendor... [Read Article](https://www.intentdata.io/intent-data-blog/can-a-customer-data-platform-improve-channel-sales) Dec 02, 2019 ## [Theory vs. Reality - Using Contact Level™ Intent Data to Inform Valuable Buyer Personas](https://www.intentdata.io/intent-data-blog/theory-vs.-reality-using-contact-level-intent-data-to-inform-valuable-buyer-personas) Tl;dr - Beyond demand generation there are numerous use cases for intent data. Contact level data particularly opens up some interesting insights... [Read Article](https://www.intentdata.io/intent-data-blog/theory-vs.-reality-using-contact-level-intent-data-to-inform-valuable-buyer-personas) Nov 26, 2019 ## [Using Intent Data To Personalize Web Content Management for ABM](https://www.intentdata.io/intent-data-blog/using-intent-data-to-personalize-web-content-management-for-abm) Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to... [Read Article](https://www.intentdata.io/intent-data-blog/using-intent-data-to-personalize-web-content-management-for-abm) Nov 22, 2019 ## [How to Get Started With ABM Using Third Party Intent Data](https://www.intentdata.io/intent-data-blog/how-to-get-started-with-abm-using-third-party-intent-data) To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure... [Read Article](https://www.intentdata.io/intent-data-blog/how-to-get-started-with-abm-using-third-party-intent-data) Nov 20, 2019 ## [Using Intent Data in Channel Sales Ecosystems](https://www.intentdata.io/intent-data-blog/using-intent-data-in-channel-sales-ecosystems) Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common... [Read Article](https://www.intentdata.io/intent-data-blog/using-intent-data-in-channel-sales-ecosystems) Nov 12, 2019 ## [Connection vs Integration in Today’s MarTech Stack](https://www.intentdata.io/intent-data-blog/connection-vs-integration-in-todays-martech-stack) What is the purpose of your MarTech Stack? That’s a good question to ask yourself before you build one, but also before you start adding a variety... 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What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Contact-Level Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) Data Strategies - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/recent-news-and-announcements-intentdata.io) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) ![IntentData-footer_logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-footer_logo.png?width=221&name=IntentData-footer_logo.png "IntentData-footer_logo") - - - - *“IntentData.io's data is the best we work with. 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