Though it may seem complex, intent data has been in use for some time. Intent data is a collection of an individual’s behavior that gives you the ability to anticipate and interpret customer intent. Today that's hard because most behavior is online and anonymous. Intent Data helps you identify active buyers and reach the right prospect at the right time with the right message.
Intent data can be used by marketing and sales departments to boost lead generation, segment communications, score leads, create effective workflows, trigger timely alerts and understand what’s happening in the deal and sales process.
How many deals in your pipeline are stagnant? How many of your deals end in no decision? How often does a different player emerge at the last minute to disrupt a “done deal”?
Intent data helps you build better relationships and understand what's happening within your prospects' buying teams. Detailed, contact-levelTM intent data lets you close more deals.
Get a clearer picture of competitive activity at a high level and in specific deal with content-level intent data. Google News and press releases are helpful when monitoring the competition but barely begin to capture the texture of complex business environments.
Detailed intent data provides a rich source of aggregate information and opportunities for deep-dive analysis. This critical insight can enrich the competitive marketing capability for companies in industries where multiple vendors and good products create a sense of parity for many buyers.