Our mission is to source the most accurate and actionable intent data available, from unstructured publicly-available information, and guide customers in effective and respectful implementation. If this fits with your beat and your audience might want to know more, please contact:

Alex DellaRocca / media(@) / 914.960.9086

Yvonne Haendel
Founder of


and what makes us different, Inc. is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM). Through a suite of intent data and activation services, closely aligns companies' sales and marketing departments, by offering tailored intelligence pertinent to both. Specifically, provides individual-level contact details and granular context, based on competitor and industry engagement.

To help create a world where marketers and sellers collaborate to help and empower buyers.

Build an ecosystem of publically available data, insights, best practices, training and partners that will enable B2B companies to grow.

To source the most accurate and actionable intent data available, from unstructured publicly available information and guide customers in effective and respectful implementation.

Actual Results

Real contacts in the middle of real projects - these are real, active, valuable leads. How do they perform? The data from existing users is clear.
acceleration in sales cycle
close rate of pipeline deals created from these leads

By business people for business people


Yvonne Haendel  |  President & CCO

Yvonne Haendel President & CCO

Yvonne logged more airline miles and spoke more languages before she was 17 than most people do in their lives. A German national who grew up back and forth between Bavaria and Cape Town, South Africa, she moved to the US in 1978. Yvonne's various work experience as legal secretary, operations manager and wholesale sales for a small gourmet salt distributor, and teacher have been built around her primary career as an active mom to three sons. Now that all three boys are on their own (all have served as military officers) and she's a proud grandmother, Yvonne is determined to challenge traditional assumptions about career progression, middle age and technology start-ups. More importantly, she's eager to prove that maternal empathy will enable extraordinary customer experiences. Yvonne and Ed have been married for 30 years and live on the coast, north of Boston, with three miniature dachshunds. 

Ed Marsh

Ed Marsh  |  Chief Revenue Officer

Ed Marsh Chief Revenue Officer

Ed is a serial entrepreneur. He's started and run companies internationally in verticals including publishing, consulting, and capital equipment. He's a professional speaker, an active member of the Boston MarTech scene, a Governance Fellow with the NACD (National Association of Corporate Directors) and a member of the ACG (Association for Corporate Growth.) Ed's a graduate of Johns Hopkins University and a former US Army Ranger qualified Airborne Infantry Officer and service-disabled veteran. He's excited to let Yvonne, his wife of 30 years, take the entrepreneurial lead in this business so he can focus on growth...and being a dad to three grown sons and Liesl, Waldo & Fritz (the dachshunds) and grandad to Olivia.


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