In a world drowning in cool technology, you need outcomes...not gadgets. So we're transforming B2B Marketing, Sales, and Success - starting with the best intent data available and building an integrated platform of activation knowledge and resources.

Our diverse perspectives and backgrounds include B2B, B2C, sales, customer service, marketing automation, technology, and entrepreneurship. They shape our approach. And our commitment to you. We're privately funded and focused on the long-term, and we're woman-owned. Our success ethos is closer to grandmotherly empathy than Ivy MBA.

Join our movement - together we can create a world where marketers and sellers collaborate to help and empower buyers.


about intentdata.io

and what makes us different
Other buyer intent data reflects anonymous account level activity which can leave you targeting the wrong people at the wrong time. We’re different. Better technology means we mine the entire unstructured web to collect publically available signals beyond constrained publishing networks and free from potential "Terms of Service" conflicts. Then we filter it to cut through the noise and deliver thousands of the safest, cleanest buyer intent signals directly into your CRM so marketing, sales & success are talking to the right people at the right time with the right message.

the intentdata.io team


Yvonne Haendel  |  President & CCO

Yvonne Haendel President & CCO

Yvonne logged more airline miles and spoke more languages before she was 17 than most people do in their lives. A German national who grew up back and forth between Bavaria and Cape Town, South Africa, she moved to the US in 1978. Yvonne's various work experience as legal secretary, operations manager and wholesale sales for a small gourmet salt distributor, and teacher have been built around her primary career as an active mom to three sons. Now that all three boys are on their own (all have served as military officers) and she's a proud grandmother, Yvonne is determined to challenge traditional assumptions about career progression, middle age and technology start-ups. More importantly, she's eager to prove that maternal empathy will enable extraordinary customer experiences. Yvonne and Ed have been married for 30 years and live on the east coast, north of Boston, with three miniature dachshunds.


Ed Marsh  |  Chief Revenue Officer

Ed Marsh Chief Revenue Officer

Ed is a serial entrepreneur. He's started and run companies internationally in verticals including publishing, consulting and capital equipment. He's a professional speaker, an active member of the Boston MarTech scene, a Governance Fellow with the NACD (National Association of Corporate Directors) and a member of the ACG (Association for Corporate Growth). Ed's a graduate of Johns Hopkins University, a former US Army Ranger qualified Airborne Infantry Officer, and a service-disabled veteran. He's excited to let Yvonne, his wife of 30 years, take the entrepreneurial lead in this business so he can focus on growth and being a dad to three grown sons and Liesl, Waldo & Fritz (the dachshunds) and grandad to Olivia.

Sreejata Chatterjee

Sreejata Chatterjee  |  Tech Advisor

Sreejata Chatterjee Tech Advisor

Sreejata a Chief Product Officer (CPO) and a Board Director in the data space. She mentors other young women in technology and is a Lead Instructor in Canada's "Ladies Learning Code" program. She holds a Master's in Computer Science from Nova Scotia's Dalhousie University and has served as a Director on the Halifax Chamber of Commerce. Born in Calcutta, India, Sreejata emigrated to Canada and was encouraged from an early age to pursue her entrepreneurial and technology passions.


Ann McNeill  |  Inspirational Advisor

Ann McNeill Inspirational Advisor

Ann is the Founder/CEO of MCO Construction and Services, Inc., and has committed her life to help high-performing women and men increase their impact. She is the recipient of countless awards/recognition for her achievements as a black woman entrepreneur. Ann also founded national groups to empower minority entrepreneurs. This includes the International Mastermind Association and the National Association of Black Women in Construction. Based in Miami, FL, Ann holds an MS in Accounting from Barry University.

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