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The Latest Trends, Happenings & Insights About Intent Data

Sep 10, 2019

Fit Plus Intent, The New B2B Metric
This post originally appeared on the Intent Data publication on Medium. Faced with revenue-centric goals, rather than the traditional vanity metrics,...
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Sep 04, 2019

Why marketing admins and field sales hate buyer intent data
"We Don't Care Who's About to Buy from Our Competitor!" Said no performance-focused executive EVER! If you could know who was taking action on your...
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Aug 29, 2019

The Evolution of Sales Data - From Verified Database to Intent Data as a Service
TL;DR - Contact-level intent data has changed prospecting, marketing, selling and retaining. Actually, it’s changed what’s possible. Actual...
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Aug 27, 2019

3 “t-i-o-n-s” of Third-party Intent Data Project Failure
TL;DR - Third-party data can deliver significant impact with a great ROI. Sometimes, however, the results are disappointing. Extracting the full...
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Aug 24, 2019

Demand Generation Experts Speak - Linda Duchin
Occasionally we'll highlight guest contributors who bring a real-world perspective to the activation of intent data.  Linda Duchin brings the...
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Aug 22, 2019

Seller & Buyer Intent Data - Tool for Private Equity Deal Sourcing & Growth
Sourcing Deals & Growing Businesses “ Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”...
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Aug 21, 2019

The Risk of Overselling Intent Data
This article originally appeared on the Intent Data publication on Medium. Intent Data is a wonderful business tool. It supports various creative...
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Aug 20, 2019

5 Actionable Tips for Weaving Your First- and Third-Party Intent Data into Killer Campaigns
TL;DR - Many companies have invested heavily in the martech stack and content to harvest and act on extensive first-party data. Some companies invest...
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Aug 15, 2019

Getting the Conversation - With a Running Start (Part 2)
How does intent data intersect with the challenger sale methodology? Before you ever get to have a challenger sale-type conversation you have to...
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Aug 13, 2019

Best Practices for Incorporating Intent Data into Challenger Sales (Part 1)
TL;DR - The Challenger Sales model works once an AE has a meeting. It’s also effective when it’s incorporated into outbound sales which seek to set...
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