Tl;dr - Intent data should be considered in the context of your sales process. Contact level™ intent data complements a MEDDIC sales approach in some...
Tl;dr - Intent data can add enormous value to marketing and sales efforts. But if it's used in selfish ways by vendors, the benefit is only fleeting....
Tl;dr - Procurement teams have been emboldened by COVID driven changes. That adds more sales complexity to team buying situations. It's important to...
Tl;dr - Many companies are taking sophisticated approaches to using third-party intent data for demand generation and ABM - OR using first-party data...
