latest trends, happenings & news about intent data

TL;DR — Sometimes the best prospects are those who are researching something related and haven’t yet realized they will need the related...

If you’re using or considering intent data for demand generation or any of the various use cases across the buyer journey, you need to evaluate it...

ABM Software's Intent Data Infatuation Like high schoolers pairing up for the prom, account-based marketing (ABM) software vendors have been glomming...

87% of C-Suite Executives Plan on Investing More in Live Events It's easy to understand why. They provide amazing experiences for attendees, with...

Buyer Intent Data Helps Answer Who, What, When, Where and Why Intent data helps companies predict the purchase intent of potential customers by...

From Competitor Product to Competitive Environment The 2nd Annual Competitive Marketing Summit will be held in Denver, CO on October 7-9....

An Introduction to Intent Data Ed recently joined Meghan McGrath (@MegMcGMarketing) for a discussion on Intent Data during an episode of the Talking...

Wisdom in aphorisms Growing up between Germany and South Africa I absorbed the wisdom of very different cultures. Although I don't often think...

The Demand Gen Tactic We Love to Hate Even folks who know nothing about cookies and digital marketing know about retargeting and "remarketing." It's...

5.6 Billion Searches per Day That's SEO Tribunal's estimate of 2019 activity on Google. How many additional are on Bing, Yahoo, Ask, etc.? So of...