The Latest Trends, Happenings & Insights About Intent Data

Oct 06, 2021

Intent Data is Not a Solution for Sales Mediocrity

Intent Data is Easy to Activate Poorly As intent data becomes more ubiquitous we have more insight into what drives success - both from our own...
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Jul 23, 2021

Weaving Firmographics into Your Marketing Data Stack

Tl;dr - Firmographics are an important element of an integrated marketing data stack. They're often viewed as static yes/no discriminators in account...
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Jul 02, 2021

Tips for Integrating Intent Data with a Sales Acceleration Platform

Tl;dr - Sales acceleration platforms are a hot category of sales and marketing software. They offer the alure of increased activity and efficiency....
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Jun 16, 2021

Comparing Purchase Intent, Buyer Intent and Behavioral Intent Data

Tl;dr - Because the intent data industry is relatively young, it hasn't undergone the maturation that occurs over time. Therefore there are numerous...
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Jun 11, 2021

How to Use Intent Data For Market Research

Tl;dr - Contact level™ intent data can provide powerful market research data for creative internal use AND as the basis for insightful proprietary...
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Jun 03, 2021

Using Intent Data to Improve Sales Pipeline Management

Tl;dr - Sales pipeline management involves countless assumptions - and it's challenging as a result. Contact level™ intent data can serve as a...
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May 12, 2021

How to Buy Intent Data

Tl;dr - Many companies start the intent data research process with a specific use case in mind. Sometimes they don't realize all the ways it can be...
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May 06, 2021

Will Purchase Intent Data Show Who's Researching Your Product?

Tl;dr - Whether you call it purchase intent data, buyer intent data or just plain old intent data, there's a common misperception that the...
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Apr 29, 2021

Using Contact Level™ Intent Data to Understand the Buying Team

Tl;dr - Success in complex sales depends on your ability to understand and reach many of the approx 10.2 members of the buying team. Who are they?...
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Apr 23, 2021

Using Contact Level Intent Data for Predictive Lead Scoring

Tl;dr - Predictive lead scoring is a concept with enormous potential. The typical execution, however, relies on data so inadequate that any...
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