What is Intent Data
What is Intent Data
What is Prospecting™ Intent Data
What is Buyers Journey™ Data
What is Customer Lifecycle™ Intent Data
Why Intent Data
Intent Data Overview
Contact-Level™ Intent Data
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Buyer Intent Strategies
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Intent Data for Marketing & Sales
How to Use Intent Data
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The Latest Trends, Happenings & Insights About Intent Data
Feb 05, 2020
How Accurate Is Intent Data?
Tl;dr - It's common for people to wonder about the accuracy of third-party intent data. There's a certain element of mystery to most data. For some...
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Jan 22, 2020
Skip AI & ML - How To Create Your Own Predictive Intent Data Machine
Tl;dr - Wondering about whether you should invest in AI or machine learning for predictive intent capability? Probably not. You've got a more...
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Jan 20, 2020
How Will Google's Cookie Decision Impact Third-Party Intent Data?
Phasing out 3rd Party Cookies in Chrome Google has made it official. They're phasing out 3rd party cookies in Chrome. Sure, it's long after other...
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Jan 16, 2020
How Much Does Intent Data Cost?
Tl;dr - Nobody's marketing budget is big enough for all the cool technology and data they'd like to use. So understanding the top line and fully...
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Jan 02, 2020
Intent Data, Silver Bullets and Lead Bullets
Tl;dr - Too often intent data is sold as an easy answer; a panacea for demand generation; indeed, as a silver bullet. It's incredibly powerful for...
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Dec 18, 2019
Can a Customer Data Platform Improve Channel Sales?
Tl;dr - If you've settled for an ineffective, or even adversarial channel sales relationship, don't bother reading this. But if you're a vendor...
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Dec 02, 2019
Theory vs. Reality - Using Contact Level™ Intent Data to Inform Valuable Buyer Personas
Tl;dr - Beyond demand generation there are numerous use cases for intent data. Contact level data particularly opens up some interesting insights...
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Nov 26, 2019
Using Intent Data To Personalize Web Content Management for ABM
Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to...
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Nov 22, 2019
How to Get Started With ABM Using Third Party Intent Data
To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure...
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Nov 20, 2019
Using Intent Data in Channel Sales Ecosystems
Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common...
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