The Latest Trends, Happenings & Insights About Intent Data

Growth Hacking is hip Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most...

This article originally appeared on Medium.com/Intent-Data. About me I drive a 2009 Saab 9.3 sedan Ride my bicycle >2,500 miles/year Work in the...

The most common use case for intent data is demand generation. It’s a clear fit and can be quickly operationalized. There are also compelling...

TL;DR - Intent data is a complex and disorganized market requiring buyers to be informed. One area that’s frequently misunderstood is the nature of...

The Other 99% Don't worry — this isn't a political post. In this case 99% means the volume of searchers whom you're missing. Here's the simple (and...

TL;DR - Conversational marketing seeks to make interactions more pleasant, efficient and productive for prospects, customers and salespeople....

TL;DR: B2B Intent data is often associated with demand generation. That’s a huge use case, and fully optimizing the capabilities requires the ability...

NOTE - This post originally appeared on the Intent Data publication on Medium. You’re familiar with “Jeopardy”, the general knowledge quiz show. In...

TL;DR — Sometimes the best prospects are those who are researching something related and haven’t yet realized they will need the related...

If you’re using or considering intent data for demand generation or any of the various use cases across the buyer journey, you need to evaluate it...