The Latest Trends, Happenings & Insights About Intent Data

Dec 10, 2020

Taking Marketing Data Back to First Principles

Tl;dr - Intent data can add enormous value to marketing and sales efforts. But if it's used in selfish ways by vendors, the benefit is only fleeting....
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Nov 19, 2020

What's the Role of Intent Data as Procurement Flexes Muscle

Tl;dr - Procurement teams have been emboldened by COVID driven changes. That adds more sales complexity to team buying situations. It's important to...
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Nov 15, 2020

The Problem with Swipe Files and Marketing Data Orchestration

Tl;dr - Our tools for knowledge management and ideation are constraining our thinking and success. That's true in business strategy, and it's...
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Nov 05, 2020

Fully Orchestrated Purchase Intent Data Requires 'Free Radicals'

Tl;dr - It's pretty easy to drop third-party purchase intent data into your outbound sales model, or to plug it into ABM account prioritization....
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Oct 27, 2020

Customer Success - Key First & Third Party Intent Data Intersections You May Be Missing

Tl;dr - Many companies are taking sophisticated approaches to using third-party intent data for demand generation and ABM - OR using first-party data...
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Oct 23, 2020

Using Intent Data for Product Marketing

Tl;dr - It's common for marketers to think of third party buyer intent data primarily as a demand gen tool. This leads to missed opportunities for...
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Oct 06, 2020

Is the Competitive Advantage from Intent Data Waning?

Tl;dr - It's been said that marketers can ruin any good thing. Might they do that with intent data? Will the value and impact decrease as more...
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Sep 16, 2020

Naming your intent data project improves results

Tl;dr - It takes work to fully implement intent data. Even common use cases like account-based marketing (ABM) and target account sales collaboration...
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Sep 01, 2020

Does Actionable Intent Data Mean Integrated?

Tl;dr - It's common to conflate intent data sophistication with the GUI, platform, interface and integration. That's a mistake for two reasons....
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Aug 27, 2020

Is an MQL a Lead? Does Intent Data Pixie Dust Change That?

Tl;dr - Often MQLs are nothing more than opt-ins which can then be marketed to. That's essentially an intent signal. So what's the buzz around using...
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