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The Latest Trends, Happenings & Insights About Intent Data

Jun 20, 2019

Use Intent data to fight the croc on your terms

Wisdom in aphorisms Growing up between Germany and South Africa I absorbed the wisdom of very different cultures. Although I don't often think...
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Jun 17, 2019

Retargeting with Intent Data

The Demand Gen Tactic We Love to Hate Even folks who know nothing about cookies and digital marketing know about retargeting and "remarketing." It's...
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Jun 07, 2019

Using 3rd Party Intent Data to Supplement SEO

5.6 Billion Searches per Day That's SEO Tribunal's estimate of 2019 activity on Google. How many additional are on Bing, Yahoo, Ask, etc.? So of...
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May 23, 2019

What's Better: Intent Data Topics or Key terms?

What's better - Wild Turkey or a milkshake? They're completely different. Why Intent Data Topics are Better Intent data topics have two advantages:
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May 13, 2019

The Meaning of Intent Data?

A Simple Definition of Intent Data Intent Data is the collection of behavioral signals that help interpret B2B purchase intent. The term is commonly...
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Mar 15, 2019

Account Process with Intent Data, Conversational Marketing and ABM

ABM Isn't Just Another Block in Your Martech Stack Really effective account-based marketing (ABM) is built on lots of creativity and experimentation,...
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