The Latest Trends, Happenings & Insights About Intent Data

Wisdom in aphorisms Growing up between Germany and South Africa I absorbed the wisdom of very different cultures. Although I don't often think...

The Demand Gen Tactic We Love to Hate Even folks who know nothing about cookies and digital marketing know about retargeting and "remarketing." It's...

5.6 Billion Searches per Day That's SEO Tribunal's estimate of 2019 activity on Google. How many additional are on Bing, Yahoo, Ask, etc.? So of...

What's better - Wild Turkey or a milkshake? They're completely different. Why Intent Data Topics are Better Intent data topics have two advantages:

A Simple Definition of Intent Data Intent Data is the collection of behavioral signals that help interpret B2B purchase intent. The term is commonly...

ABM Isn't Just Another Block in Your Martech Stack Really effective account-based marketing (ABM) is built on lots of creativity and experimentation,...