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The Latest Trends, Happenings & Insights About Intent Data

Oct 31, 2019

Intent Data Raises Strategic Questions as it Answers Tactical Queries

TL;DR - Contact level™ intent data provides amazing and surprising insights and answers to tactical marketing and sales questions. The power of the...
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Oct 29, 2019

Using Buyer Intent Data for One-to-One Marketing

This may seem a little counter intuitive - using lists of accounts and/or contacts, and their buyer intent data, as means to enhance one-to-one...
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Oct 22, 2019

Should You Add a CDP to Your MarTech Stack?

That’s a tough question to answer if you don’t know what a CDP is. According to HubSpot, “a Customer Data Platform (CDP) is a software that...
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Oct 18, 2019

Combining Multiple Data Sets as a Sales Accelerator

Few will argue with the premise that the more high quality, accurate customer data you collect and activate, the more likely it is that you have a...
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Oct 09, 2019

The Power of Contact Level™ Intent Data Beyond Just Contact Details

tl;dr - Often people researching buyer intent data are surprised to learn that they might not get details on who has taken action, or regarding the...
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Oct 07, 2019

Settling the ABM vs Inbound Debate

I’ve been an ABM fan-boy for several years now, but I got my digital marketing chops in inbound marketing. Truth is, I like them both, and I scratch...
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Oct 03, 2019

Quick wins, medium term value, and the intent data long game

We're All Too Busy - Make it Fast & Easy! People often ask how to get started with intent data or what the path to success looks like. Embedded in...
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Oct 01, 2019

Interest Doesn't Equal Intent

This is the response I occasionally receive when I mention intent data. Sometimes delivered with a bit of a contemptuous sneer, this critique of...
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Sep 27, 2019

The Probability of Buyer Intent

You may not realize it, but everything we do, everything we experience, is governed by some form of probability. Consider the price you pay for...
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Sep 26, 2019

Using Contact Level Intent Data for Programmatic ABM Personalization

Tokens Are Not Personalization! Engagio's recent The B2B Marketer's Guide to ABM Personalization at Scale starts with some eye opening statistics...
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