To pick the right intent data to meet your goals, you have to navigate a confused landscape of data models and methods. First, what type of intent data do you need?
First-party intent data: The information you directly observe and collect in interactions with customers, prospects, and visitors across your digital properties including your website, email and social. If you have an email program, email tracking, website cookies, marketing automation, or social listening tools, you're already collecting first-party intent data.
Second-party intent data: Information collected by another company. Common examples of second-party intent data include review sites and publishing networks. Users of these platforms register for access to information and grant the right for the owner to share/sell their contact details and information on their behavior.
Third-party intent data: It's a big internet and you want to know what's happening beyond your own site, or a network of a few publishing sites. That's what third-party data tries to do - but collection methods like review IP lookup, media exchange/publishing members, or data from ad networks and widgets often limit results.
If you only wanted leads from a specific group of content sites, you'd source your data there. What about the rest of the 1.8 billion websites? You deserve 3rd party data with the reach of your entire TAM.
It's fast and convenient to just pick a few topics. But each of your prospects and customers is a unique individual with specific concerns and aspirations. A custom-built algorithm will deliver the right volume of leads, with the detail and insights you need to market at scale and sell expertly.
Intent data doesn't work itself. You'll receive many leads, each with context and insights. But they have to be nurtured and sold. Most data providers just throw data over a wall. We work with you to make your data program successful - with coaching and even additional resources to support your team.