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Data Strategies

how contact-Level data works with your marketing & Sales goals

The detailed insights available through contact-level intent data can simultaneously invigorate marketing, demand generation AND provide the tools and insights they need to support their sales colleagues. The result? Improved sales and marketing alignment, which can help you meet your goals faster. Contact-level buyer intent data and its granularity of insights can be a treasure trove of information for skilled sales teams.

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All Buyer Intent Use Cases

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Demand Gen

You spend so much time, energy and money on demand gen. Are you reaching the right audience? Do you know if your efforts are working? Now you'll know who's searching for your key terms and if your efforts are successful.
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ABM/TARGET ACCOUNTS

Infuse your brand awareness efforts with actual behavioral and buyer intent data. It's like sitting around their conference table!
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Event Marketing

No more wasting money on poor event performance. Ensure strong event attendance from interested, engaged attendees.
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COMPLEX/STRATEGIC SALES

Give yourself a seat at the board table by learning who on the buying team is exploring news, influencers and competitors.
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loyalty & churn

As subscription service renewal approaches, wouldn't it be helpful to know if your customer is comparing alternatives? Or if a long-standing capital equipment customer might be ready to jump? Content-level intent data can help you reduce churn.
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COMPETITOR TRACKING

Get a clearer picture of what your competitors are doing and who is considering partnering with them using content-level intent data.
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Custom audience nurturing

Facebook Custom Audiences can be a powerful tool, but it only provides best guesses based on Likes. Stop guessing and start creating and nurturing custom audiences based on known activity across the web.
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DEAL INTELLIGENCE

Build better relationships and improve real-time conversations with your prospects with contact-level intent data. Instead of guessing about what your potential customers are looking for, you’ll be able to move them through the sales funnel quicker with intent data.
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CONVERSATIONAL MARKETING

In complex sales, it's not enough to know where your champion stands. Learn who on the buying team is exploring news, influencers and competitors as the deal progresses.

want to get started or learn more? Let’s Talk.