Do you sell to accounts or people? If you target and engage real people who need to increase sales leads, meet targets and deliver results, third-party, account-based buyer intent data will disappoint.
Contact-level intent data gives you insight into customer intent: real, engaged people taking action while researching your products or services. We deliver data on interactions — directly observed indicators of buyer intent from contacts — not accounts. Customer intent data strategies allow you to target actual humans with the insights they need when they need them.
Account-level behavioral intent data leaves you guessing, and targeting the wrong people at the wrong time. It just tells you that “some person” within a company may have taken some action that the service thinks might be relevant to what you sell. They may even guess for you and send some names.
Contact-level buyer intent data mines unstructured data from across the web to cut through the noise and deliver you thousands of specific contact leads, complete with contact information and detailed context on what action they took, where, and which colleagues might be involved.