Originally published in LinkedIn. With a solid fit-plus-intent strategy in place, your next step is to find the right data to create a working model...
This post originally appeared on the Intent Data publication on Medium. Faced with revenue-centric goals, rather than the traditional vanity metrics,...
Sourcing Deals & Growing Businesses “ Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”...
TL;DR - Many companies have invested heavily in the martech stack and content to harvest and act on extensive first-party data. Some companies invest...
