Tl;dr - It takes work to fully implement intent data. Even common use cases like account-based marketing (ABM) and target account sales collaboration...
Tl;dr - Often MQLs are nothing more than opt-ins which can then be marketed to. That's essentially an intent signal. So what's the buzz around using...
Tl:dr - More and more intent data is sold through software integrations - often ABM software. In these cases, account-level data is streamed into the...
Tl;dr - Companies that subscribe to buyer intent data as an integrated add-on feature to other marketing software often sacrifice important value and...
