What is Intent Data
What is Intent Data
What is Prospecting™ Intent Data
What is Buyers Journey™ Data
What is Customer Lifecycle™ Intent Data
Why Intent Data
Intent Data Overview
Contact-Level™ Intent Data
Integrations
Differences
Data Strategies
Data Orchestration & CDP
Buyer Intent Strategies
ABM Strategies
Intent Data for Marketing & Sales
How to Use Intent Data
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The Latest Trends, Happenings & Insights About Intent Data
Nov 26, 2019
Using Intent Data To Personalize Web Content Management for ABM
Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to...
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Nov 22, 2019
How to Get Started With ABM Using Third Party Intent Data
To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure...
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Nov 20, 2019
Using Intent Data in Channel Sales Ecosystems
Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common...
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Nov 12, 2019
Connection vs Integration in Today’s MarTech Stack
What is the purpose of your MarTech Stack? That’s a good question to ask yourself before you build one, but also before you start adding a variety...
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Nov 11, 2019
How HubSpot for Veterans Helped Launch IntentData.io
Tl;dr - As a veteran spouse owned company, we're grateful to HubSpot for it's generous support of transitioning military, veteran and spouse...
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Nov 05, 2019
What is Zero Party Data?
TL;DR - B2C expectations of data differ from B2B, but it's interesting to watch trends in the consumer space. The concept of zero party data is...
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Nov 04, 2019
CDP vs CRM Comparison: What’s the Bottom Line?
My friends in the marketing agency business know the differences between marketing automation platforms and CRMs. Generally, they break down along...
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Oct 31, 2019
Intent Data Raises Strategic Questions as it Answers Tactical Queries
TL;DR - Contact level™ intent data provides amazing and surprising insights and answers to tactical marketing and sales questions. The power of the...
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Oct 29, 2019
Using Buyer Intent Data for One-to-One Marketing
This may seem a little counter intuitive - using lists of accounts and/or contacts, and their buyer intent data, as means to enhance one-to-one...
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Oct 22, 2019
Should You Add a CDP to Your MarTech Stack?
That’s a tough question to answer if you don’t know what a CDP is. According to HubSpot, “a Customer Data Platform (CDP) is a software that...
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