The Latest Trends, Happenings & Insights About Intent Data

TL;DR: B2B Intent data is often associated with demand generation. That’s a huge use case, and fully optimizing the capabilities requires the ability...

NOTE - This post originally appeared on the Intent Data publication on Medium. You’re familiar with “Jeopardy”, the general knowledge quiz show. In...

TL;DR — Sometimes the best prospects are those who are researching something related and haven’t yet realized they will need the related...

If you’re using or considering intent data for demand generation or any of the various use cases across the buyer journey, you need to evaluate it...

NOTE: This post originally appeared on the Intent Data publication on Medium. Have you downloaded and read DemandGen Report’s 2019 B2B Buyers...

ABM Software's Intent Data Infatuation Like high schoolers pairing up for the prom, account-based marketing (ABM) software vendors have been glomming...

87% of C-Suite Executives Plan on Investing More in Live Events It's easy to understand why. They provide amazing experiences for attendees, with...

Buyer Intent Data Helps Answer Who, What, When, Where and Why Intent data helps companies predict the purchase intent of potential customers by...

From Competitor Product to Competitive Environment The 2nd Annual Competitive Marketing Summit will be held in Denver, CO on October 7-9....

An Introduction to Intent Data Ed recently joined Meghan McGrath (@MegMcGMarketing) for a discussion on Intent Data during an episode of the Talking...