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The Latest Trends, Happenings & Insights About Intent Data

Jul 23, 2019

Improving Intent Data Activation & Orchestration by Segmenting B2B Intent Data

TL;DR: B2B Intent data is often associated with demand generation. That’s a huge use case, and fully optimizing the capabilities requires the ability...
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Jul 18, 2019

Demand Generation — Jeopardy Style Using B2B Intent Data

NOTE - This post originally appeared on the Intent Data publication on Medium. You’re familiar with “Jeopardy”, the general knowledge quiz show. In...
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Jul 18, 2019

3 Ways Intent Data Helps Target Cooperatively

TL;DR — Sometimes the best prospects are those who are researching something related and haven’t yet realized they will need the related...
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Jul 16, 2019

Behind Third-Party Intent Data - Understand the Source

If you’re using or considering intent data for demand generation or any of the various use cases across the buyer journey, you need to evaluate it...
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Jul 11, 2019

Intent Data Insights from the 2019 B2B Buyers Survey Report

NOTE: This post originally appeared on the Intent Data publication on Medium. Have you downloaded and read DemandGen Report’s 2019 B2B Buyers...
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Jul 11, 2019

Comparing Stand-Alone and Embedded Intent Data

ABM Software's Intent Data Infatuation Like high schoolers pairing up for the prom, account-based marketing (ABM) software vendors have been glomming...
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Jul 09, 2019

Improve Event Marketing ROI with Intent Data

87% of C-Suite Executives Plan on Investing More in Live Events It's easy to understand why. They provide amazing experiences for attendees, with...
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Jul 02, 2019

Intent Data is the Answer, Not More Cowbell

Buyer Intent Data Helps Answer Who, What, When, Where and Why Intent data helps companies predict the purchase intent of potential customers by...
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Jun 27, 2019

Powering Competitive Marketing with Intent Data

From Competitor Product to Competitive Environment The 2nd Annual Competitive Marketing Summit will be held in Denver, CO on October 7-9....
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Jun 25, 2019

Using Intent Data in B2B Marketing & Sales (AMA Boston Podcast)

An Introduction to Intent Data Ed recently joined Meghan McGrath (@MegMcGMarketing) for a discussion on Intent Data during an episode of the Talking...
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