<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=453708698699107&amp;ev=PageView&amp;noscript=1">
Blog

The Latest Trends, Happenings & Insights About Intent Data

Jan 02, 2020

Intent Data, Silver Bullets and Lead Bullets

Tl;dr - Too often intent data is sold as an easy answer; a panacea for demand generation; indeed, as a silver bullet. It's incredibly powerful for...
Read Article
Dec 18, 2019

Can a Customer Data Platform Improve Channel Sales?

Tl;dr - If you've settled for an ineffective, or even adversarial channel sales relationship, don't bother reading this. But if you're a vendor...
Read Article
Dec 02, 2019

Theory vs. Reality - Using Contact Level™ Intent Data to Inform Valuable Buyer Personas

Tl;dr - Beyond demand generation there are numerous use cases for intent data. Contact level data particularly opens up some interesting insights...
Read Article
Nov 26, 2019

Using Intent Data To Personalize Web Content Management for ABM

Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to...
Read Article
Nov 22, 2019

How to Get Started With ABM Using Third Party Intent Data

To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure...
Read Article
Nov 20, 2019

Using Intent Data in Channel Sales Ecosystems

Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common...
Read Article
Nov 12, 2019

Connection vs Integration in Today’s MarTech Stack

What is the purpose of your MarTech Stack? That’s a good question to ask yourself before you build one, but also before you start adding a variety...
Read Article
Nov 11, 2019

How HubSpot for Veterans Helped Launch IntentData.io

Tl;dr - As a veteran spouse owned company, we're grateful to HubSpot for it's generous support of transitioning military, veteran and spouse...
Read Article
Nov 05, 2019

What is Zero Party Data?

TL;DR - B2C expectations of data differ from B2B, but it's interesting to watch trends in the consumer space. The concept of zero party data is...
Read Article
Nov 04, 2019

CDP vs CRM Comparison: What’s the Bottom Line?

My friends in the marketing agency business know the differences between marketing automation platforms and CRMs. Generally, they break down along...
Read Article

Subscribe to Our Blog

EVERYTHING YOU NEED TO KNOW ABOUT INTENT DATA

guide_ebook

want to get started or learn more? Let’s Talk.