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The Latest Trends, Happenings & Insights About Intent Data

Oct 06, 2020

Is the Competitive Advantage from Intent Data Waning?

Tl;dr - It's been said that marketers can ruin any good thing. Might they do that with intent data? Will the value and impact decrease as more...
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Sep 16, 2020

Naming your intent data project improves results

Tl;dr - It takes work to fully implement intent data. Even common use cases like account-based marketing (ABM) and target account sales collaboration...
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Sep 01, 2020

Does Actionable Intent Data Mean Integrated?

Tl;dr - It's common to conflate intent data sophistication with the GUI, platform, interface and integration. That's a mistake for two reasons....
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Aug 27, 2020

Is an MQL a Lead? Does Intent Data Pixie Dust Change That?

Tl;dr - Often MQLs are nothing more than opt-ins which can then be marketed to. That's essentially an intent signal. So what's the buzz around using...
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Aug 14, 2020

The Power of Contextual™ Technographic Data

Tl;dr - It's common for software companies to use technographic data in prospect targeting. That's usually harvested from tags on the site which...
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Jul 27, 2020

Marketing Data Is a Tapestry (or Should be)

Tl;dr - Data holds enormous potential. But too often potential isn't fully converted to actual. Recent research from IDC confirms that only a small...
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Jul 14, 2020

Is Standalone or Integrated Intent Data Better?

Tl:dr - More and more intent data is sold through software integrations - often ABM software. In these cases, account-level data is streamed into the...
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Jul 01, 2020

Intent Data Sources - Looking for Keys Under the Streetlight?

Tl;dr - Are you working from all the intent data you require to understand buying teams, deals, account activity and individual buying journeys? Or...
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Apr 28, 2020

How to use intent data across the entire enterprise

Tl;dr - Companies that subscribe to buyer intent data as an integrated add-on feature to other marketing software often sacrifice important value and...
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Apr 13, 2020

3 Reasons Intent Data Volumes are Falling During the Covid-19 Crisis

Tl;dr - Just as some industries are surging while others are stagnant due to Covid measures, intent data results are fluctuating as well. Why? It...
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