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The Latest Trends, Happenings & Insights About Intent Data

Aug 21, 2019

The Risk of Overselling Intent Data

This article originally appeared on the Intent Data publication on Medium. Intent Data is a wonderful business tool. It supports various creative...
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Aug 20, 2019

5 Actionable Tips for Weaving Your First- and Third-Party Intent Data into Killer Campaigns

TL;DR - Many companies have invested heavily in the martech stack and content to harvest and act on extensive first-party data. Some companies invest...
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Aug 15, 2019

Getting the Conversation - With a Running Start (Part 2)

How does intent data intersect with the challenger sale methodology? Before you ever get to have a challenger sale-type conversation you have to...
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Aug 13, 2019

Best Practices for Incorporating Intent Data into Challenger Sales (Part 1)

TL;DR - The Challenger Sales model works once an AE has a meeting. It’s also effective when it’s incorporated into outbound sales which seek to set...
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Aug 08, 2019

Growth Hacking vs. Buyer Intent Data

Growth Hacking is hip Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most...
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Aug 07, 2019

Personas, Insight, and Intent Data

This article originally appeared on Medium.com/Intent-Data. About me I drive a 2009 Saab 9.3 sedan Ride my bicycle >2,500 miles/year Work in the...
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Aug 06, 2019

Using Intent Data For Customer Campaign Management and Churn Reduction

The most common use case for intent data is demand generation. It’s a clear fit and can be quickly operationalized. There are also compelling...
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Aug 01, 2019

Comparing Contact Level Intent Data with Third-Party Data and Data Appending Services

TL;DR - Intent data is a complex and disorganized market requiring buyers to be informed. One area that’s frequently misunderstood is the nature of...
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Jul 30, 2019

How to Use Buyer Intent Data to Grow Industrial Sales to the Other 99%

The Other 99% Don't worry — this isn't a political post. In this case 99% means the volume of searchers whom you're missing. Here's the simple (and...
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Jul 26, 2019

3 Ways to Supercharge Your Conversational Marketing Chatbots with Behavioral Intent Data

TL;DR - Conversational marketing seeks to make interactions more pleasant, efficient and productive for prospects, customers and salespeople....
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