The Latest Trends, Happenings & Insights About Intent Data

Nov 11, 2019

How HubSpot for Veterans Helped Launch

Tl;dr - As a veteran spouse owned company, we're grateful to HubSpot for it's generous support of transitioning military, veteran and spouse...
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Nov 05, 2019

What is Zero Party Data?

TL;DR - B2C expectations of data differ from B2B, but it's interesting to watch trends in the consumer space. The concept of zero party data is...
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Nov 04, 2019

CDP vs CRM Comparison: What’s the Bottom Line?

My friends in the marketing agency business know the differences between marketing automation platforms and CRMs. Generally, they break down along...
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Oct 31, 2019

Intent Data Raises Strategic Questions as it Answers Tactical Queries

TL;DR - Contact level™ intent data provides amazing and surprising insights and answers to tactical marketing and sales questions. The power of the...
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Oct 29, 2019

Using Buyer Intent Data for One-to-One Marketing

This may seem a little counter intuitive - using lists of accounts and/or contacts, and their buyer intent data, as means to enhance one-to-one...
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Oct 22, 2019

Should You Add a CDP to Your MarTech Stack?

That’s a tough question to answer if you don’t know what a CDP is. According to HubSpot, “a Customer Data Platform (CDP) is a software that...
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Oct 18, 2019

Combining Multiple Data Sets as a Sales Accelerator

Few will argue with the premise that the more high quality, accurate customer data you collect and activate, the more likely it is that you have a...
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Oct 09, 2019

The Power of Contact Level™ Intent Data Beyond Just Contact Details

tl;dr - Often people researching buyer intent data are surprised to learn that they might not get details on who has taken action, or regarding the...
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Oct 07, 2019

Settling the ABM vs Inbound Debate

I’ve been an ABM fan-boy for several years now, but I got my digital marketing chops in inbound marketing. Truth is, I like them both, and I scratch...
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Oct 03, 2019

Quick wins, medium term value, and the intent data long game

We're All Too Busy - Make it Fast & Easy! People often ask how to get started with intent data or what the path to success looks like. Embedded in...
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