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The Latest Trends, Happenings & Insights About Intent Data

Oct 01, 2019

Interest Doesn't Equal Intent

This is the response I occasionally receive when I mention intent data. Sometimes delivered with a bit of a contemptuous sneer, this critique of...
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Sep 27, 2019

The Probability of Buyer Intent

You may not realize it, but everything we do, everything we experience, is governed by some form of probability. Consider the price you pay for...
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Sep 26, 2019

Using Contact Level Intent Data for Programmatic ABM Personalization

Tokens Are Not Personalization! Engagio's recent The B2B Marketer's Guide to ABM Personalization at Scale starts with some eye opening statistics...
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Sep 24, 2019

How Public Relations Professionals Can Leverage Intent Data

TL;DR - Intent data is a tool for technology demand generation. It’s effective and continues to grow. The right data, which often means including...
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Sep 19, 2019

Pros and cons of embedded intent data surge data

tl/dr: Many software providers are now offering integrated intent surge data. That’s easy to implement but has some serious potential drawbacks. It...
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Sep 17, 2019

7 Tips for Weaving Intent Data Across the Customer Lifecycle and Enterprise

This article originally appeared on the OpenView blog. tl/dr: Intent data is generating lots of buzz. Demand generation marketers are increasingly...
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Sep 16, 2019

How to Source Fit Plus Intent Data

Originally published in LinkedIn. With a solid fit-plus-intent strategy in place, your next step is to find the right data to create a working model...
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Sep 10, 2019

Fit Plus Intent, The New B2B Metric

This post originally appeared on the Intent Data publication on Medium. Faced with revenue-centric goals, rather than the traditional vanity metrics,...
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Sep 04, 2019

Why marketing admins and field sales hate buyer intent data

"We Don't Care Who's About to Buy from Our Competitor!" Said no performance-focused executive EVER! If you could know who was taking action on your...
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Aug 29, 2019

The Evolution of Sales Data - From Verified Database to Intent Data as a Service

TL;DR - Contact-level intent data has changed prospecting, marketing, selling and retaining. Actually, it’s changed what’s possible. Actual...
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