The Latest Trends, Happenings & Insights About Intent Data

Aug 27, 2019

3 “t-i-o-n-s” of Third-party Intent Data Project Failure

TL;DR - Third-party data can deliver significant impact with a great ROI. Sometimes, however, the results are disappointing. Extracting the full...
Read Article
Aug 24, 2019

Demand Generation Experts Speak - Linda Duchin

Occasionally we'll highlight guest contributors who bring a real-world perspective to the activation of intent data. Linda Duchin brings the...
Read Article
Aug 22, 2019

Seller & Buyer Intent Data - Tool for Private Equity Deal Sourcing & Growth

Sourcing Deals & Growing Businesses “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”...
Read Article
Aug 21, 2019

The Risk of Overselling Intent Data

This article originally appeared on the Intent Data publication on Medium. Intent Data is a wonderful business tool. It supports various creative...
Read Article
Aug 20, 2019

5 Actionable Tips for Weaving Your First- and Third-Party Intent Data into Killer Campaigns

TL;DR - Many companies have invested heavily in the martech stack and content to harvest and act on extensive first-party data. Some companies invest...
Read Article
Aug 15, 2019

Getting the Conversation - With a Running Start (Part 2)

How does intent data intersect with the challenger sale methodology? Before you ever get to have a challenger sale-type conversation you have to...
Read Article
Aug 13, 2019

Best Practices for Incorporating Intent Data into Challenger Sales (Part 1)

TL;DR - The Challenger Sales model works once an AE has a meeting. It’s also effective when it’s incorporated into outbound sales which seek to set...
Read Article
Aug 08, 2019

Growth Hacking vs. Buyer Intent Data

Growth Hacking is hip Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most...
Read Article
Aug 07, 2019

Personas, Insight, and Intent Data

This article originally appeared on About me I drive a 2009 Saab 9.3 sedan Ride my bicycle >2,500 miles/year Work in the...
Read Article
Aug 06, 2019

Using Intent Data For Customer Campaign Management and Churn Reduction

The most common use case for intent data is demand generation. It’s a clear fit and can be quickly operationalized. There are also compelling...
Read Article

Subscribe to Our Blog



want to get started or learn more? Let’s Talk.