Find Intent Data Industry News and Latest Best Practices (8)

Aug 27, 2019

3 “t-i-o-n-s” of Third-party Intent Data Project Failure

TL;DR - Third-party data can deliver significant impact with a great ROI. Sometimes, however, the results are disappointing. Extracting the full...

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Aug 24, 2019

Demand Generation Experts Speak - Linda Duchin

Occasionally we'll highlight guest contributors who bring a real-world perspective to the activation of intent data. Linda Duchin brings the...

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Aug 22, 2019

Seller & Buyer Intent Data - Tool for Private Equity Deal Sourcing & Growth

Sourcing Deals & Growing Businesses “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”...

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Aug 21, 2019

The Risk of Overselling Intent Data

This article originally appeared on the Intent Data publication on Medium. Intent Data is a wonderful business tool. It supports various creative...

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Aug 20, 2019

5 Actionable Tips for Weaving Your First- and Third-Party Intent Data into Killer Campaigns

TL;DR - Many companies have invested heavily in the martech stack and content to harvest and act on extensive first-party data. Some companies invest...

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Aug 15, 2019

Getting the Conversation - With a Running Start (Part 2)

How does intent data intersect with the challenger sale methodology? Before you ever get to have a challenger sale-type conversation you have to...

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Aug 13, 2019

Best Practices for Incorporating Intent Data into Challenger Sales (Part 1)

TL;DR - The Challenger Sales model works once an AE has a meeting. It’s also effective when it’s incorporated into outbound sales which seek to set...

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Aug 08, 2019