An Introduction to Intent Data Ed recently joined Meghan McGrath (@MegMcGMarketing) for a discussion on Intent Data during an episode of the Talking...
The Demand Gen Tactic We Love to Hate Even folks who know nothing about cookies and digital marketing know about retargeting and "remarketing." It's...
A Simple Definition of Intent Data Intent Data is the collection of behavioral signals that help interpret B2B purchase intent. The term is commonly...
ABM Isn't Just Another Block in Your Martech Stack Really effective account-based marketing (ABM) is built on lots of creativity and experimentation,...
