Ed Marsh

Ed is the CRO of IntentData.io, Inc.
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Recent Posts

Jan 16, 2020

How Much Does Intent Data Cost?

Tl;dr - Nobody's marketing budget is big enough for all the cool technology and data they'd like to use. So understanding the top line and fully...
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Jan 02, 2020

Intent Data, Silver Bullets and Lead Bullets

Tl;dr - Too often intent data is sold as an easy answer; a panacea for demand generation; indeed, as a silver bullet. It's incredibly powerful for...
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Dec 18, 2019

Can a Customer Data Platform Improve Channel Sales?

Tl;dr - If you've settled for an ineffective, or even adversarial channel sales relationship, don't bother reading this. But if you're a vendor...
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Dec 02, 2019

Theory vs. Reality - Using Contact Level™ Intent Data to Inform Valuable Buyer Personas

Tl;dr - Beyond demand generation there are numerous use cases for intent data. Contact level data particularly opens up some interesting insights...
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Nov 26, 2019

Using Intent Data To Personalize Web Content Management for ABM

Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to...
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Nov 20, 2019

Using Intent Data in Channel Sales Ecosystems

Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common...
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Nov 05, 2019

What is Zero Party Data?

TL;DR - B2C expectations of data differ from B2B, but it's interesting to watch trends in the consumer space. The concept of zero party data is...
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Oct 09, 2019

The Power of Contact Level™ Intent Data Beyond Just Contact Details

tl;dr - Often people researching buyer intent data are surprised to learn that they might not get details on who has taken action, or regarding the...
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Oct 03, 2019

Quick wins, medium term value, and the intent data long game

We're All Too Busy - Make it Fast & Easy! People often ask how to get started with intent data or what the path to success looks like. Embedded in...
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Oct 01, 2019

Interest Doesn't Equal Intent

This is the response I occasionally receive when I mention intent data. Sometimes delivered with a bit of a contemptuous sneer, this critique of...
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