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Ed Marsh

Ed is the CRO of IntentData.io, Inc.
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Recent Posts

Aug 29, 2019

The Evolution of Sales Data - From Verified Database to Intent Data as a Service

TL;DR - Contact-level intent data has changed prospecting, marketing, selling and retaining. Actually, it’s changed what’s possible. Actual...
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Aug 22, 2019

Seller & Buyer Intent Data - Tool for Private Equity Deal Sourcing & Growth

Sourcing Deals & Growing Businesses “ Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”...
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Aug 21, 2019

The Risk of Overselling Intent Data

This article originally appeared on the Intent Data publication on Medium. Intent Data is a wonderful business tool. It supports various creative...
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Aug 15, 2019

Getting the Conversation - With a Running Start (Part 2)

How does intent data intersect with the challenger sale methodology? Before you ever get to have a challenger sale-type conversation you have to...
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Aug 13, 2019

Best Practices for Incorporating Intent Data into Challenger Sales (Part 1)

TL;DR - The Challenger Sales model works once an AE has a meeting. It’s also effective when it’s incorporated into outbound sales which seek to set...
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Aug 08, 2019

Growth Hacking vs. Buyer Intent Data

Growth Hacking is hip Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most...
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Aug 07, 2019

Personas, Insight, and Intent Data

This article originally appeared on Medium.com/Intent-Data. About me I drive a 2009 Saab 9.3 sedan Ride my bicycle >2,500 miles/year Work in the...
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Aug 01, 2019

Comparing Contact Level Intent Data with Third-Party Data and Data Appending Services

TL;DR - Intent data is a complex and disorganized market requiring buyers to be informed. One area that’s frequently misunderstood is the nature of...
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Jul 30, 2019

How to Use Buyer Intent Data to Grow Industrial Sales to the Other 99%

The Other 99% Don't worry — this isn't a political post. In this case 99% means the volume of searchers whom you're missing. Here's the simple (and...
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Jul 18, 2019

Demand Generation — Jeopardy Style Using B2B Intent Data

NOTE - This post originally appeared on the Intent Data publication on Medium. You’re familiar with “Jeopardy”, the general knowledge quiz show. In...
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