--- title: Find Intent Data Industry News and Latest Best Practices | Ed Marsh (2) description: Ed is the CRO of IntentData.io, Inc. (2) --- [![IntentData-logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-logo.png?width=282&name=IntentData-logo.png "IntentData-logo")](https://www.intentdata.io) ![](https://www.intentdata.io/hubfs/IntentData-2019/Images/search-icon1.png) - What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Intent Data for Marketing](https://www.intentdata.io/intent-data-for-marketing) - [Intent Data for Sales](https://www.intentdata.io/intent-data-for-sales) - [Contextual™ Technographic Data](https://www.intentdata.io/contextual-technographic-data-incorporates-intent-signals) - [What is Prospecting™ Intent Data](https://www.intentdata.io/what-is-prospecting-intent-data) - [What is Buyers Journey™ Data](https://www.intentdata.io/what-is-buyers-journey-intent-data) - [What is Customer Lifecycle™ Intent Data](https://www.intentdata.io/what-is-customer-lifecycle-intent-data) - Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [Contact-Level™ Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) - Data Strategies - [Marketing Data Stack](https://www.intentdata.io/optimized-sales-and-marketing-data-stack) - [Data Orchestration](https://www.intentdata.io/data-orchestration-to-optimize-marketing-data-performance) - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) - [How to Use Intent Data](https://www.intentdata.io/how-to-use) - Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) - About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/news) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) - Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) ## Ed Marsh Ed is the CRO of IntentData.io, Inc. Find me on: - - ### Recent Posts Apr 29, 2021 ## [Using Contact Level™ Intent Data to Understand the Buying Team](https://www.intentdata.io/intent-data-blog/using-contact-level-intent-data-to-understand-the-buying-team) Tl;dr - Success in complex sales depends on your ability to understand and reach many of the approx 10.2 members of the buying team. Who are they?... [Read Article](https://www.intentdata.io/intent-data-blog/using-contact-level-intent-data-to-understand-the-buying-team) Apr 23, 2021 ## [Using Contact Level Intent Data for Predictive Lead Scoring](https://www.intentdata.io/intent-data-blog/using-contact-level-intent-data-for-predictive-lead-scoring) Tl;dr - Predictive lead scoring is a concept with enormous potential. The typical execution, however, relies on data so inadequate that any... [Read Article](https://www.intentdata.io/intent-data-blog/using-contact-level-intent-data-for-predictive-lead-scoring) Apr 15, 2021 ## [What is Contact Data Unification and Why Does It Relate to Intent Data](https://www.intentdata.io/intent-data-blog/what-is-contact-data-unification-and-why-does-it-relate-to-intent-data) Tl;dr - Optimizing the orchestration of intent data first requires constantly updating and maintaining integrated data from multiple sources in a... [Read Article](https://www.intentdata.io/intent-data-blog/what-is-contact-data-unification-and-why-does-it-relate-to-intent-data) Apr 06, 2021 ## [Bidstream Data Collides with Tech Regulation](https://www.intentdata.io/intent-data-blog/bidstream-data-collides-with-tech-regulation) Tl;dr - Bidstream data is a common form of purchase intent data. It's sold directly and embedded in various platforms. But insiders have raised... [Read Article](https://www.intentdata.io/intent-data-blog/bidstream-data-collides-with-tech-regulation) Mar 31, 2021 ## [Intent Data, Customer Match & Google Ads - Is It Panic Time?](https://www.intentdata.io/intent-data-blog/intent-data-customer-match-google-ads-is-it-panic-time) Tl;dr - David Temkin worked the digital marketing world into a dither recently with his announcement that Google Ads would cease support for 3rd... [Read Article](https://www.intentdata.io/intent-data-blog/intent-data-customer-match-google-ads-is-it-panic-time) Mar 24, 2021 ## [Using Intent Data Account Scoops For News and Market Triggers for ABM](https://www.intentdata.io/intent-data-blog/using-intent-data-to-source-news-and-market-triggers-for-abm) Tl;dr - Marketing and sales teams need actionable insights to support their ABM work, but they need it in meaningful context for efficient and... [Read Article](https://www.intentdata.io/intent-data-blog/using-intent-data-to-source-news-and-market-triggers-for-abm) Feb 18, 2021 ## [Using Intent Data to Support the MEDDIC Sales Process](https://www.intentdata.io/intent-data-blog/using-intent-data-to-support-the-meddic-or-meddpicc-sales-process) Tl;dr - Intent data should be considered in the context of your sales process. Contact level™ intent data complements a MEDDIC sales approach in some... [Read Article](https://www.intentdata.io/intent-data-blog/using-intent-data-to-support-the-meddic-or-meddpicc-sales-process) Feb 11, 2021 ## [5 Sales Enablement Plays to Effectively Orchestrate Intent Data](https://www.intentdata.io/intent-data-blog/key-sales-enablement-plays-to-effectively-orchestrate-intent-data) Tl;dr - Intent data holds amazing promise for B2B sales as well as marketing. Too often it's wasted though, by resource constrained marketing teams... [Read Article](https://www.intentdata.io/intent-data-blog/key-sales-enablement-plays-to-effectively-orchestrate-intent-data) Feb 03, 2021 ## [How to Use Visitor Identification Technology for B2B Sales & Marketing](https://www.intentdata.io/intent-data-blog/how-to-use-visitor-identification-technology-for-b2b-sales-marketing) Tl;dr - Visitor identification software is used to understand anonymous visitors to your site, and use IP addresses to identify the accounts for... [Read Article](https://www.intentdata.io/intent-data-blog/how-to-use-visitor-identification-technology-for-b2b-sales-marketing) Jan 29, 2021 ## [Optimizing Technographics for Marketing and Sales](https://www.intentdata.io/intent-data-blog/optimizing-technographics-for-marketing-and-sales) Tl;dr - Many marketing teams use technographic data as part of ABM and prospect profiling and prioritization. While helpful, the data may miss... [Read Article](https://www.intentdata.io/intent-data-blog/optimizing-technographics-for-marketing-and-sales) - [Previous page](https://www.intentdata.io/intent-data-blog) - [1](https://www.intentdata.io/intent-data-blog) - [2](https://www.intentdata.io/intent-data-blog/author/ed-marsh/page/2) - [3](https://www.intentdata.io/intent-data-blog/author/ed-marsh/page/3) - [4](https://www.intentdata.io/intent-data-blog/author/ed-marsh/page/4) - [5](https://www.intentdata.io/intent-data-blog/author/ed-marsh/page/5) - [next page](https://www.intentdata.io/intent-data-blog/author/ed-marsh/page/3) ### Subscribe to Our Blog ### EVERYTHING YOU NEED TO KNOW ABOUT INTENT DATA ![guide_ebook](https://www.intentdata.io/hs-fs/hubfs/guide_ebook.png?width=192&height=203&name=guide_ebook.png) [Read the Buyers Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) - - - - ### want to get started or learn more? Let’s Talk. What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Contact-Level Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) Data Strategies - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/recent-news-and-announcements-intentdata.io) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) ![IntentData-footer_logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-footer_logo.png?width=221&name=IntentData-footer_logo.png "IntentData-footer_logo") - - - - *“IntentData.io's data is the best we work with. 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