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Ed Marsh

Ed is the CRO of IntentData.io, Inc.
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Recent Posts

Mar 13, 2020

The Role of IP Address Resolution for Intent Data in a #WFH World

TL;dr - Companies are working remotely to keep employees safe, but they're not taking their foot off the gas. Instead they're looking for creative...
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Mar 05, 2020

Marketing Data, Intent Signals and Customer Data Platforms

Tl;dr - Data was supposed to solve everything for marketing - from justifying ROI through delivering faster growth. And it's changed the discipline...
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Feb 05, 2020

How Accurate Is Intent Data?

Tl;dr - It's common for people to wonder about the accuracy of third-party intent data. There's a certain element of mystery to most data. For some...
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Jan 22, 2020

Skip AI & ML - How To Create Your Own Predictive Intent Data Machine

Tl;dr - Wondering about whether you should invest in AI or machine learning for predictive intent capability? Probably not. You've got a more...
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Jan 20, 2020

How Will Google's Cookie Decision Impact Third-Party Intent Data?

Phasing out 3rd Party Cookies in Chrome Google has made it official. They're phasing out 3rd party cookies in Chrome. Sure, it's long after other...
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Jan 16, 2020

How Much Does Intent Data Cost?

Tl;dr - Nobody's marketing budget is big enough for all the cool technology and data they'd like to use. So understanding the top line and fully...
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Jan 02, 2020

Intent Data, Silver Bullets and Lead Bullets

Tl;dr - Too often intent data is sold as an easy answer; a panacea for demand generation; indeed, as a silver bullet. It's incredibly powerful for...
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Dec 18, 2019

Can a Customer Data Platform Improve Channel Sales?

Tl;dr - If you've settled for an ineffective, or even adversarial channel sales relationship, don't bother reading this. But if you're a vendor...
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Dec 02, 2019

Theory vs. Reality - Using Contact Level™ Intent Data to Inform Valuable Buyer Personas

Tl;dr - Beyond demand generation there are numerous use cases for intent data. Contact level data particularly opens up some interesting insights...
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Nov 26, 2019

Using Intent Data To Personalize Web Content Management for ABM

Tl;dr: Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to...
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