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Ed Marsh

Ed is the CRO of IntentData.io, Inc.
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Recent Posts

Nov 20, 2019

Using Intent Data in Channel Sales Ecosystems

Tl;dr - Sales Channel is an important part of many go-to-market models. Strangely, though, the use of data and marketing automation that's common...
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Nov 05, 2019

What is Zero Party Data?

TL;DR - B2C expectations of data differ from B2B, but it's interesting to watch trends in the consumer space. The concept of zero party data is...
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Oct 09, 2019

The Power of Contact Level™ Intent Data Beyond Just Contact Details

tl;dr - Often people researching buyer intent data are surprised to learn that they might not get details on who has taken action, or regarding the...
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Oct 03, 2019

Quick wins, medium term value, and the intent data long game

We're All Too Busy - Make it Fast & Easy! People often ask how to get started with intent data or what the path to success looks like. Embedded in...
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Oct 01, 2019

Interest Doesn't Equal Intent

This is the response I occasionally receive when I mention intent data. Sometimes delivered with a bit of a contemptuous sneer, this critique of...
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Sep 26, 2019

Using Contact Level Intent Data for Programmatic ABM Personalization

Tokens Are Not Personalization! Engagio's recent The B2B Marketer's Guide to ABM Personalization at Scale starts with some eye opening statistics...
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Sep 24, 2019

How Public Relations Professionals Can Leverage Intent Data

TL;DR - Intent data is a tool for technology demand generation. It’s effective and continues to grow. The right data, which often means including...
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Sep 19, 2019

Pros and cons of embedded intent data surge data

tl/dr: Many software providers are now offering integrated intent surge data. That’s easy to implement but has some serious potential drawbacks. It...
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Sep 17, 2019

7 Tips for Weaving Intent Data Across the Customer Lifecycle and Enterprise

This article originally appeared on the OpenView blog. tl/dr: Intent data is generating lots of buzz. Demand generation marketers are increasingly...
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Sep 04, 2019

Why marketing admins and field sales hate buyer intent data

"We Don't Care Who's About to Buy from Our Competitor!" Said no performance-focused executive EVER! If you could know who was taking action on your...
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