Ed Marsh

Ed is the CRO of IntentData.io, Inc.
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Recent Posts

Nov 15, 2020

The Problem with Swipe Files and Marketing Data Orchestration

Tl;dr - Our tools for knowledge management and ideation are constraining our thinking and success. That's true in business strategy, and it's...
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Nov 05, 2020

Fully Orchestrated Purchase Intent Data Requires 'Free Radicals'

Tl;dr - It's pretty easy to drop third-party purchase intent data into your outbound sales model, or to plug it into ABM account prioritization....
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Oct 27, 2020

Customer Success - Key First & Third Party Intent Data Intersections You May Be Missing

Tl;dr - Many companies are taking sophisticated approaches to using third-party intent data for demand generation and ABM - OR using first-party data...
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Oct 23, 2020

Using Intent Data for Product Marketing

Tl;dr - It's common for marketers to think of third party buyer intent data primarily as a demand gen tool. This leads to missed opportunities for...
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Oct 06, 2020

Is the Competitive Advantage from Intent Data Waning?

Tl;dr - It's been said that marketers can ruin any good thing. Might they do that with intent data? Will the value and impact decrease as more...
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Sep 16, 2020

Naming your intent data project improves results

Tl;dr - It takes work to fully implement intent data. Even common use cases like account-based marketing (ABM) and target account sales collaboration...
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Sep 01, 2020

Does Actionable Intent Data Mean Integrated?

Tl;dr - It's common to conflate intent data sophistication with the GUI, platform, interface and integration. That's a mistake for two reasons....
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Aug 27, 2020

Is an MQL a Lead? Does Intent Data Pixie Dust Change That?

Tl;dr - Often MQLs are nothing more than opt-ins which can then be marketed to. That's essentially an intent signal. So what's the buzz around using...
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Aug 14, 2020

The Power of Contextual™ Technographic Data

Tl;dr - It's common for software companies to use technographic data in prospect targeting. That's usually harvested from tags on the site which...
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Jul 27, 2020

Marketing Data Is a Tapestry (or Should be)

Tl;dr - Data holds enormous potential. But too often potential isn't fully converted to actual. Recent research from IDC confirms that only a small...
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