What is Intent Data
What is Intent Data
Intent Data for Marketing
Intent Data for Sales
Contextual™ Technographic Data
What is Prospecting™ Intent Data
What is Buyers Journey™ Data
What is Customer Lifecycle™ Intent Data
Why Intent Data
Intent Data Overview
Contact-Level™ Intent Data
Integrations
Differences
Data Strategies
Marketing Data Stack
Data Orchestration
Buyer Intent Strategies
ABM Strategies
Intent Data for Marketing & Sales
How to Use Intent Data
Packages
Flexible Packages
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Ed Marsh
Ed is the CRO of IntentData.io, Inc.
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Recent Posts
Oct 03, 2019
Quick wins, medium term value, and the intent data long game
We're All Too Busy - Make it Fast & Easy! People often ask how to get started with intent data or what the path to success looks like. Embedded in...
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Oct 01, 2019
Interest Doesn't Equal Intent
This is the response I occasionally receive when I mention intent data. Sometimes delivered with a bit of a contemptuous sneer, this critique of...
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Sep 26, 2019
Using Contact Level Intent Data for Programmatic ABM Personalization
Tokens Are Not Personalization! Engagio's recent The B2B Marketer's Guide to ABM Personalization at Scale starts with some eye opening statistics...
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Sep 24, 2019
How Public Relations Professionals Can Leverage Intent Data
TL;DR - Intent data is a tool for technology demand generation. It’s effective and continues to grow. The right data, which often means including...
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Sep 19, 2019
Pros and cons of embedded intent data surge data
tl/dr: Many software providers are now offering integrated intent surge data. That’s easy to implement but has some serious potential drawbacks. It...
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Sep 17, 2019
7 Tips for Weaving Intent Data Across the Customer Lifecycle and Enterprise
This article originally appeared on the OpenView blog. tl/dr: Intent data is generating lots of buzz. Demand generation marketers are increasingly...
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Sep 04, 2019
Why marketing admins and field sales hate buyer intent data
"We Don't Care Who's About to Buy from Our Competitor!" Said no performance-focused executive EVER! If you could know who was taking action on your...
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Aug 29, 2019
The Evolution of Sales Data - From Verified Database to Intent Data as a Service
TL;DR - Contact-level intent data has changed prospecting, marketing, selling and retaining. Actually, it’s changed what’s possible. Actual...
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Aug 22, 2019
Seller & Buyer Intent Data - Tool for Private Equity Deal Sourcing & Growth
Sourcing Deals & Growing Businesses “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”...
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Aug 21, 2019
The Risk of Overselling Intent Data
This article originally appeared on the Intent Data publication on Medium. Intent Data is a wonderful business tool. It supports various creative...
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