Find Intent Data Industry News and Latest Best Practices

Ed Marsh

Ed is the CRO of IntentData.io, Inc.

Does Intent Data Work Well for Every Industry?

Tl;dr - Early intent data adopters were in industries that are well funded, invest in marketing and have rigorously executed marketing and sales...

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Oct 26, 2021

Sales Force Testing to Improve Intent Data Outcomes

Tl;dr - When revenue numbers disappoint or aggravate it's important to separate emotion from fact. What is the cause? Too often sales teams escape...

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Oct 06, 2021

Intent Data is Not a Solution for Sales Mediocrity

Intent Data is Easy to Activate Poorly As intent data becomes more ubiquitous we have more insight into what drives success - both from our own...

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Jul 23, 2021

Weaving Firmographics into Your Marketing Data Stack

Tl;dr - Firmographics are an important element of an integrated marketing data stack. They're often viewed as static yes/no discriminators in account...

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Jul 02, 2021

Tips for Integrating Intent Data with a Sales Acceleration Platform

Tl;dr - Sales acceleration platforms are a hot category of sales and marketing software. They offer the alure of increased activity and efficiency....

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Jun 16, 2021

Comparing Purchase Intent, Buyer Intent and Behavioral Intent Data

Tl;dr - Because the intent data industry is relatively young, it hasn't undergone the maturation that occurs over time. Therefore there are numerous...

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Jun 11, 2021

How to Use Intent Data For Market Research

Tl;dr - Contact level™ intent data can provide powerful market research data for creative internal use AND as the basis for insightful proprietary...

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Jun 03, 2021

Using Intent Data to Improve Sales Pipeline Management

Tl;dr - Sales pipeline management involves countless assumptions - and it's challenging as a result. Contact level™ intent data can serve as a...

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May 12, 2021

How to Buy Intent Data

Tl;dr - Many companies start the intent data research process with a specific use case in mind. Sometimes they don't realize all the ways it can be...

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May 06, 2021