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Ed Marsh

Ed is the CRO of IntentData.io, Inc.
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Recent Posts

Jul 27, 2020

Marketing Data Is a Tapestry (or Should be)

Tl;dr - Data holds enormous potential. But too often potential isn't fully converted to actual. Recent research from IDC confirms that only a small...
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Jul 14, 2020

Is Standalone or Integrated Intent Data Better?

Tl:dr - More and more intent data is sold through software integrations - often ABM software. In these cases, account-level data is streamed into the...
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Jul 01, 2020

Intent Data Sources - Looking for Keys Under the Streetlight?

Tl;dr - Are you working from all the intent data you require to understand buying teams, deals, account activity and individual buying journeys? Or...
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Apr 28, 2020

How to use intent data across the entire enterprise

Tl;dr - Companies that subscribe to buyer intent data as an integrated add-on feature to other marketing software often sacrifice important value and...
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Apr 13, 2020

3 Reasons Intent Data Volumes are Falling During the Covid-19 Crisis

Tl;dr - Just as some industries are surging while others are stagnant due to Covid measures, intent data results are fluctuating as well. Why? It...
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Mar 24, 2020

Event Marketing Lives Through Intent Data - Even in a Virtual and Viral World

Tl;dr - Event marketing was a big part of the 2020 growth plan for many companies. While events are cancelled, postponed and moved online that may...
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Mar 13, 2020

The Role of IP Address Resolution for Intent Data in a #WFH World

TL;dr - Companies are working remotely to keep employees safe, but they're not taking their foot off the gas. Instead they're looking for creative...
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Mar 05, 2020

Marketing Data, Intent Signals and Customer Data Platforms

Tl;dr - Data was supposed to solve everything for marketing - from justifying ROI through delivering faster growth. And it's changed the discipline...
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Feb 05, 2020

How Accurate Is Intent Data?

Tl;dr - It's common for people to wonder about the accuracy of third-party intent data. There's a certain element of mystery to most data. For some...
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Jan 22, 2020

Skip AI & ML - How To Create Your Own Predictive Intent Data Machine

Tl;dr - Wondering about whether you should invest in AI or machine learning for predictive intent capability? Probably not. You've got a more...
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