--- title: IntentData.io Announces Contextual™ Technographic Data description: Contextual™ Technographic Data provides marketers and B2B sales with actionable insight beyond ICP mapping, by combining tech stack intel & intent data image: https://www.intentdata.io/hubfs/contextual%20technographics.jpg --- [![IntentData-logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-logo.png?width=282&name=IntentData-logo.png "IntentData-logo")](https://www.intentdata.io) ![](https://www.intentdata.io/hubfs/IntentData-2019/Images/search-icon1.png) - What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Intent Data for Marketing](https://www.intentdata.io/intent-data-for-marketing) - [Intent Data for Sales](https://www.intentdata.io/intent-data-for-sales) - [Contextual™ Technographic Data](https://www.intentdata.io/contextual-technographic-data-incorporates-intent-signals) - [What is Prospecting™ Intent Data](https://www.intentdata.io/what-is-prospecting-intent-data) - [What is Buyers Journey™ Data](https://www.intentdata.io/what-is-buyers-journey-intent-data) - [What is Customer Lifecycle™ Intent Data](https://www.intentdata.io/what-is-customer-lifecycle-intent-data) - Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [Contact-Level™ Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) - Data Strategies - [Marketing Data Stack](https://www.intentdata.io/optimized-sales-and-marketing-data-stack) - [Data Orchestration](https://www.intentdata.io/data-orchestration-to-optimize-marketing-data-performance) - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) - [How to Use Intent Data](https://www.intentdata.io/how-to-use) - Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) - About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/news) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) - Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) Blog # IntentData.io Announces Contextual™ Technographic Data ![IntentData.io's contextual™ technographic data solves key technographics limitations and boosts sales and marketing results](https://www.intentdata.io/hubfs/contextual%20technographics.jpg) Jan 29, 2021 | Author [Ed Marsh](https://www.intentdata.io/news/author/ed-marsh) - Share: - - - **Boston, MA - 28 January, 2021** **Published release**: [https://www.prweb.com/releases/intentdata\_io\_announces\_contextual\_technographic\_data\_for\_technology\_marketing\_and\_sales/prweb17697453.htm](https://www.prweb.com/releases/intentdata_io_announces_contextual_technographic_data_for_technology_marketing_and_sales/prweb17697453.htm)  ## Contextual Technographics Add Depth and Actionable Insight to Sales and Marketing Data Stack IntentData.io, Inc. today announces the release of [Contextual Technographic Data](https://www.intentdata.io/contextual-technographic-data-incorporates-intent-signals) to fill a gap in enterprise and rapid growth companies' marketing data stacks. Technographics are commonly used as part of ICP (ideal customer profile) account identification and prioritization. Whether to identify opportunities to displace a vulnerable competitor, focus on prospects with unmet needs, perform broad market research, identify complimentary products which integrate well, or any of a number of other applications, technographic data is used by marketers in many industries.  It's had a significant shortcoming, however, in the collection methods and missing context. Normally collected either from website tags (for marketing and sales tech primarily), notoriously inaccurate phone surveys, or modeling, technographic data collection has relied on methodologies which were limited in scope and prone to errors and inaccuracies. Further, data was collected and reported as a static factor - in a binary yes/no way. That overlooks critical contextual insight that's important for targeting and sales. Optimizing technographics for maximum marketing and sales value, in addition to propensity to buy modeling, requires overlaying technographic data on active intent engagements.  ![contextual™ technographic data for a better marketing datastack](https://www.intentdata.io/hs-fs/hubfs/contextual%20technographics.jpg?width=300&name=contextual%20technographics.jpg)IntentData.io's Contextual Intent Data addresses both issues. It's sourced both through the commonly used techniques of observing website tags, and by crawling job descriptions to identify companies seeking expertise with specific software. Job descriptions have long been recognized by savvy competitive marketers as a source of deep and valuable insight into a companies operations. “This really is a game changer for the marketing data stack” says Ed Marsh, CRO of IntentData.io, Inc. “The real power in technographics comes via a combination of insights into *what is* - the current tech stack - and *what's likely to be* - contact level™ intent data signals that overlap. That's what we're doing.” Contextual technographic data is helpful not only for software companies, but also for service providers who support certain platforms and categories, and product manufacturers which interface with specific software. Demand gen marketers and B2B sales leaders can learn more about IntentData.io's [Contextual Technographic Data here](https://www.intentdata.io/contextual-technographic-data-incorporates-intent-signals). **About IntentData.io** IntentData.io, Inc. is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM). Through a suite of intent data and activation services, IntentData.io closely aligns companies' sales and marketing departments, by offering tailored intelligence pertinent to both. Specifically, IntentData.io provides individual level contact details and granular context, based on competitor and industry engagement. Visit us at IntentData.io. and connect with us on twitter.com/IntentData\_io, linkedin.com/company/intentdataio, facebook.com/IntentData.io and instagram.com/intentdata.io/ **Media Contact: Ed Marsh [media@intentdata.io](mailto:media@intentdata.io) (978) 810-0351**   ![Maturity Model CTA image](https://www.intentdata.io/hs-fs/hubfs/Maturity%20Model%20CTA%20image.png?width=933&height=681&name=Maturity%20Model%20CTA%20image.png) ## Next Level Intent Data Performance [![Download the Maturity Model](https://no-cache.hubspot.com/cta/default/5707239/f5a62389-d038-4485-bb7b-06889c4f213c.png)](https://cta-redirect.hubspot.com/cta/redirect/5707239/f5a62389-d038-4485-bb7b-06889c4f213c) ## Recent Articles ### [IntentData.io Announces Solution For Customer Match Ad Targeting](https://www.intentdata.io/news/intent-data-announces-contact-level-intent-data-solution-for-google-ad-targeting) [Read Article](https://www.intentdata.io/news/intent-data-announces-contact-level-intent-data-solution-for-google-ad-targeting) ### [IntentData.io Announces Contextual™ Technographic Data](https://www.intentdata.io/news/intent-data-announces-contextual-technographic-data-for-enterprise-software-sales) [Read Article](https://www.intentdata.io/news/intent-data-announces-contextual-technographic-data-for-enterprise-software-sales) ### [IntentData.io Announces The First Winner Of The "Marketing Data Master Distiller" Award](https://www.intentdata.io/news/intent-data-announces-first-winner-of-marketing-data-master-distiller-award) [Read Article](https://www.intentdata.io/news/intent-data-announces-first-winner-of-marketing-data-master-distiller-award) ### Subscribe to Our News Notifications ### EVERYTHING YOU NEED TO KNOW ABOUT INTENT DATA ![guide_ebook](https://www.intentdata.io/hs-fs/hubfs/guide_ebook.png?width=192&height=203&name=guide_ebook.png) [Read the Buyers Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) - - - - ### want to get started or learn more? Let’s Talk. What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Contact-Level Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) Data Strategies - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/recent-news-and-announcements-intentdata.io) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) ![IntentData-footer_logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-footer_logo.png?width=221&name=IntentData-footer_logo.png "IntentData-footer_logo") - - - - *“IntentData.io's data is the best we work with. 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