--- title: Find Intent Data Industry News and Latest Best Practices | John McTigue description: John is the Chief Data Scientist at IntentData.io. In previous roles as a co-owner of pioneer inbound marketing agency, Kuno Creative, as a founder of an independent oil and gas company, and as a data scientist at Shell Oil, John lives and breathes data and analytics. --- [![IntentData-logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-logo.png?width=282&name=IntentData-logo.png "IntentData-logo")](https://www.intentdata.io) ![](https://www.intentdata.io/hubfs/IntentData-2019/Images/search-icon1.png) - What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Intent Data for Marketing](https://www.intentdata.io/intent-data-for-marketing) - [Intent Data for Sales](https://www.intentdata.io/intent-data-for-sales) - [Contextual™ Technographic Data](https://www.intentdata.io/contextual-technographic-data-incorporates-intent-signals) - [What is Prospecting™ Intent Data](https://www.intentdata.io/what-is-prospecting-intent-data) - [What is Buyers Journey™ Data](https://www.intentdata.io/what-is-buyers-journey-intent-data) - [What is Customer Lifecycle™ Intent Data](https://www.intentdata.io/what-is-customer-lifecycle-intent-data) - Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [Contact-Level™ Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) - Data Strategies - [Marketing Data Stack](https://www.intentdata.io/optimized-sales-and-marketing-data-stack) - [Data Orchestration](https://www.intentdata.io/data-orchestration-to-optimize-marketing-data-performance) - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) - [How to Use Intent Data](https://www.intentdata.io/how-to-use) - Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) - About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/news) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) - Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) ## John McTigue John is the Chief Data Scientist at IntentData.io. In previous roles as a co-owner of pioneer inbound marketing agency, Kuno Creative, as a founder of an independent oil and gas company, and as a data scientist at Shell Oil, John lives and breathes data and analytics. Find me on: - - ### Recent Posts Nov 22, 2019 ## [How to Get Started With ABM Using Third Party Intent Data](https://www.intentdata.io/intent-data-blog/how-to-get-started-with-abm-using-third-party-intent-data) To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure... [Read Article](https://www.intentdata.io/intent-data-blog/how-to-get-started-with-abm-using-third-party-intent-data) Nov 12, 2019 ## [Connection vs Integration in Today’s MarTech Stack](https://www.intentdata.io/intent-data-blog/connection-vs-integration-in-todays-martech-stack) What is the purpose of your MarTech Stack? That’s a good question to ask yourself before you build one, but also before you start adding a variety... [Read Article](https://www.intentdata.io/intent-data-blog/connection-vs-integration-in-todays-martech-stack) Nov 04, 2019 ## [CDP vs CRM Comparison: What’s the Bottom Line?](https://www.intentdata.io/intent-data-blog/cdp-vs-crm-comparison-bottom-line) My friends in the marketing agency business know the differences between marketing automation platforms and CRMs. Generally, they break down along... [Read Article](https://www.intentdata.io/intent-data-blog/cdp-vs-crm-comparison-bottom-line) Oct 29, 2019 ## [Using Buyer Intent Data for One-to-One Marketing](https://www.intentdata.io/intent-data-blog/using-buyer-intent-data-for-one-to-one-marketing) This may seem a little counter intuitive - using lists of accounts and/or contacts, and their buyer intent data, as means to enhance one-to-one... [Read Article](https://www.intentdata.io/intent-data-blog/using-buyer-intent-data-for-one-to-one-marketing) Oct 22, 2019 ## [Should You Add a CDP to Your MarTech Stack?](https://www.intentdata.io/intent-data-blog/should-you-add-a-cdp-to-your-martech-stack) That’s a tough question to answer if you don’t know what a CDP is. According to HubSpot, “a Customer Data Platform (CDP) is a software that... [Read Article](https://www.intentdata.io/intent-data-blog/should-you-add-a-cdp-to-your-martech-stack) Oct 18, 2019 ## [Combining Multiple Data Sets as a Sales Accelerator](https://www.intentdata.io/intent-data-blog/combining-multiple-data-sets-as-a-sales-accelerator) Few will argue with the premise that the more high quality, accurate customer data you collect and activate, the more likely it is that you have a... [Read Article](https://www.intentdata.io/intent-data-blog/combining-multiple-data-sets-as-a-sales-accelerator) Oct 07, 2019 ## [Settling the ABM vs Inbound Debate](https://www.intentdata.io/intent-data-blog/settling-the-abm-vs-inbound-debate) I’ve been an ABM fan-boy for several years now, but I got my digital marketing chops in inbound marketing. Truth is, I like them both, and I scratch... [Read Article](https://www.intentdata.io/intent-data-blog/settling-the-abm-vs-inbound-debate) Sep 27, 2019 ## [The Probability of Buyer Intent](https://www.intentdata.io/intent-data-blog/the-probability-of-buyer-intent) You may not realize it, but everything we do, everything we experience, is governed by some form of probability. Consider the price you pay for... [Read Article](https://www.intentdata.io/intent-data-blog/the-probability-of-buyer-intent) Sep 16, 2019 ## [How to Source Fit Plus Intent Data](https://www.intentdata.io/intent-data-blog/how-to-source-fit-plus-intent-data) Originally published in LinkedIn. With a solidfit-plus-intent strategyin place, your next step is to find the right data to create a working model... [Read Article](https://www.intentdata.io/intent-data-blog/how-to-source-fit-plus-intent-data) Sep 10, 2019 ## [Fit Plus Intent, The New B2B Metric](https://www.intentdata.io/intent-data-blog/fit-plus-intent-the-new-b2b-metric-for-abm-qualification) This post originally appeared on the Intent Data publication on Medium. Faced with revenue-centric goals, rather than the traditional vanity metrics,... [Read Article](https://www.intentdata.io/intent-data-blog/fit-plus-intent-the-new-b2b-metric-for-abm-qualification) ### Subscribe to Our Blog ### EVERYTHING YOU NEED TO KNOW ABOUT INTENT DATA ![guide_ebook](https://www.intentdata.io/hs-fs/hubfs/guide_ebook.png?width=192&height=203&name=guide_ebook.png) [Read the Buyers Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) - - - - ### want to get started or learn more? Let’s Talk. What is Intent Data - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) Why Intent Data - [Intent Data Overview](https://www.intentdata.io/purchase-intent-data) - [What is Intent Data](https://www.intentdata.io/what-is-intent-data) - [Contact-Level Intent Data](https://www.intentdata.io/customer-intent) - [Integrations](https://www.intentdata.io/prospect-data) - [Differences](https://www.intentdata.io/first-party-intent-data) Data Strategies - [Buyer Intent Strategies](https://www.intentdata.io/buyer-intent-data-strategies) - [ABM Strategies](https://www.intentdata.io/buyer-intent-data-strategies#abm-tactics) - [Intent Data for Marketing & Sales](https://www.intentdata.io/buyer-intent-data-strategies#marketing-sales-strategies) Packages - [Flexible Packages](https://www.intentdata.io/buyer-intent-data-pricing) About IntentData.io - [About Us](https://www.intentdata.io/about-intent-data) - [News](https://www.intentdata.io/recent-news-and-announcements-intentdata.io) - [Media Kit](https://www.intentdata.io/media-kit) - [Contact Us](https://www.intentdata.io/contact) Intent Data Insights - [Blog](https://www.intentdata.io/intent-data-blog) - [Buying Guide](https://www.intentdata.io/intent-data-buying-guide-vol-one) ![IntentData-footer_logo](https://www.intentdata.io/hs-fs/hubfs/IntentData-2019/Images/IntentData-footer_logo.png?width=221&name=IntentData-footer_logo.png "IntentData-footer_logo") - - - - *“IntentData.io's data is the best we work with. 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