John McTigue

John is the Chief Data Scientist at In previous roles as a co-owner of pioneer inbound marketing agency, Kuno Creative, as a founder of an independent oil and gas company, and as a data scientist at Shell Oil, John lives and breathes data and analytics.
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Recent Posts

Nov 22, 2019

How to Get Started With ABM Using Third Party Intent Data

To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure...
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Nov 12, 2019

Connection vs Integration in Today’s MarTech Stack

What is the purpose of your MarTech Stack? That’s a good question to ask yourself before you build one, but also before you start adding a variety...
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Nov 04, 2019

CDP vs CRM Comparison: What’s the Bottom Line?

My friends in the marketing agency business know the differences between marketing automation platforms and CRMs. Generally, they break down along...
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Oct 29, 2019

Using Buyer Intent Data for One-to-One Marketing

This may seem a little counter intuitive - using lists of accounts and/or contacts, and their buyer intent data, as means to enhance one-to-one...
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Oct 22, 2019

Should You Add a CDP to Your MarTech Stack?

That’s a tough question to answer if you don’t know what a CDP is. According to HubSpot, “a Customer Data Platform (CDP) is a software that...
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Oct 18, 2019

Combining Multiple Data Sets as a Sales Accelerator

Few will argue with the premise that the more high quality, accurate customer data you collect and activate, the more likely it is that you have a...
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Oct 07, 2019

Settling the ABM vs Inbound Debate

I’ve been an ABM fan-boy for several years now, but I got my digital marketing chops in inbound marketing. Truth is, I like them both, and I scratch...
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Sep 27, 2019

The Probability of Buyer Intent

You may not realize it, but everything we do, everything we experience, is governed by some form of probability. Consider the price you pay for...
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Sep 16, 2019

How to Source Fit Plus Intent Data

Originally published in LinkedIn. With a solidfit-plus-intent strategyin place, your next step is to find the right data to create a working model...
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Sep 10, 2019

Fit Plus Intent, The New B2B Metric

This post originally appeared on the Intent Data publication on Medium. Faced with revenue-centric goals, rather than the traditional vanity metrics,...
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