Yvonne Haendel

Yvonne is the President and Chief Customer Officer of IntentData.io, Inc.
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Recent Posts

Nov 11, 2019

How HubSpot for Veterans Helped Launch IntentData.io

Tl;dr - As a veteran spouse owned company, we're grateful to HubSpot for it's generous support of transitioning military, veteran and spouse...
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Oct 31, 2019

Intent Data Raises Strategic Questions as it Answers Tactical Queries

TL;DR - Contact level™ intent data provides amazing and surprising insights and answers to tactical marketing and sales questions. The power of the...
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Aug 27, 2019

3 “t-i-o-n-s” of Third-party Intent Data Project Failure

TL;DR - Third-party data can deliver significant impact with a great ROI. Sometimes, however, the results are disappointing. Extracting the full...
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Aug 20, 2019

5 Actionable Tips for Weaving Your First- and Third-Party Intent Data into Killer Campaigns

TL;DR - Many companies have invested heavily in the martech stack and content to harvest and act on extensive first-party data. Some companies invest...
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Aug 06, 2019

Using Intent Data For Customer Campaign Management and Churn Reduction

The most common use case for intent data is demand generation. It’s a clear fit and can be quickly operationalized. There are also compelling...
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Jul 26, 2019

3 Ways to Supercharge Your Conversational Marketing Chatbots with Behavioral Intent Data

TL;DR - Conversational marketing seeks to make interactions more pleasant, efficient and productive for prospects, customers and salespeople....
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Jul 23, 2019

Improving Intent Data Activation & Orchestration by Segmenting B2B Intent Data

TL;DR: B2B Intent data is often associated with demand generation. That’s a huge use case, and fully optimizing the capabilities requires the ability...
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Jul 18, 2019

3 Ways Intent Data Helps Target Cooperatively

TL;DR — Sometimes the best prospects are those who are researching something related and haven’t yet realized they will need the related...
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Jun 25, 2019

Using Intent Data in B2B Marketing & Sales (AMA Boston Podcast)

An Introduction to Intent Data Ed recently joined Meghan McGrath (@MegMcGMarketing) for a discussion on Intent Data during an episode of the Talking...
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Jun 20, 2019

Use Intent data to fight the croc on your terms

Wisdom in aphorisms Growing up between Germany and South Africa I absorbed the wisdom of very different cultures. Although I don't often think...
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