Boston, MA - 19 March, 2020
Ed Marsh will lead weekly working sessions designed to help marketers connect with others to avoid isolation and to develop best practices for intent data marketing
IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise is hard to find. The working group will provide that support.
“Marketers are suddenly facing twin challenges. They’re having to achieve marketing goals with only some of the tools, and they’re isolated in many cases working from home,” says Ed Marsh, CRO of IntentData,io, Inc. “Our ‘Intent Data Office Hours’ is going to help with both. We’ll bring amazing marketers together to brainstorm intent data best practices for the current environment and we’ll give people a new community connection. We’ll learn from each other and support each other. Those are the twin pillars that make the digital marketing community so vibrant.”
The “Intent Data Office Hours” will be weekly on Wednesdays at 2 pm EDT via Zoom meetings. Participation is open to everyone who is a practicing B2B marketer using intent data. Participants will be expected to contribute tips, tricks, and ideas. The meetings will not be a venue for sales pitches, but rather substantive working sessions. As the community develops, IntentData.io will explore expanding the days, times and channels to include a Slack community as well.
The first meeting will be held on Wednesday 25 March. Meetings are initially scheduled through the end of April but may extend depending on the duration of the virus crisis and energy of participation. B2B marketers who work with intent data and want to improve their game can register for the meetings at https://zoom.us/meeting/register/upAscOqpqTMqSFlzQHcmtXHhuS2vZmSfQQ.
There is no charge to participate. The only expectation is active, positive and energetic participation.
Initially, Marsh will host and moderate sessions. If you’re interested in helping to lead the group and discussions, please reply to the registration confirmation email you receive with your thoughts.
IntentData.io, Inc. is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM). Through a suite of intent data and activation services, IntentData.io closely aligns companies' sales and marketing departments, by offering tailored intelligence pertinent to both. Specifically, IntentData.io provides individual level contact details and granular context, based on competitor and industry engagement. Visit us at IntentData.io. and connect with us on twitter.com/IntentData_io, linkedin.com/company/intentdataio, facebook.com/IntentData.io and instagram.com/intentdata.io/