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Best uses for intent data

Demand generation

Demand Gen

You spend so much time, energy and money on demand gen. Are you reaching the right audience? Do you know if your efforts are working? Now you'll know who's searching for your key terms and if your efforts are successful.

ABM/Target Accounts

ABM/Target Accounts

Infuse your brand awareness efforts with actual behavioral and buyer intent data. It's like sitting around their conference table!

Event Marketing

Event Marketing

No more wasting money on poor event performance. Ensure strong event attendance from interested, engaged attendees.

Complex/strategic sales

Complex/strategic sales

Give yourself a seat at the board table by learning who on the buying team is exploring news, influencers and competitors.

Customer loyalty and churn

loyalty & churn

As subscription service renewal approaches, wouldn't it be helpful to know if your customer is comparing alternatives? Or if a long-standing capital equipment customer might be ready to jump? Content-level intent data can help you reduce churn.

Competitor tracking

Competitor tracking

Get a clearer picture of what your competitors are doing and who is considering partnering with them using content-level intent data.

Custom audience nurturing

Custom audience nurturing

Facebook Custom Audiences can be a powerful tool, but it only provides best guesses based on Likes. Stop guessing and start creating and nurturing custom audiences based on known activity across the web.

Deal intelligence

deal intelligence

Build better relationships and improve real-time conversations with your prospects with contact-level intent data. Instead of guessing about what your potential customers are looking for, you’ll be able to move them through the sales funnel quicker with intent data.

Conversational marketing

Conversational marketing

In complex sales, it's not enough to know where your champion stands. Learn who on the buying team is exploring news, influencers and competitors as the deal progresses.

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